Aligning Cards and Business Strategy
8 – 9 November 2007, Berlin
A strategic conference for senior marketers, product developers, heads of cards, retail, corporate and SME banking.
About the Conference
This conference's aim was to provide a complex view on the place and function of cards in the overall business strategy. It evaluated new trends and innovations in the context of a holistic approach to customers. During two days, participants got a better understanding of the impact of cards on the bottom line.
Banks underline importance of cards in business strategy - Banking Automation Bulletin Issue 247, December 2007
Testimonials
“Very professional and well organized. Good contacts reflected in speaker line-up.”
Marketing Manager, RBR London
“Professional, delivering high quality conference. Good research for speakers and topics.”
VP Payments and cards, ABN AMRO
“Very professional & service committed”
Senior Manager, Payments Strategy(Cards), Nationwide Building Society
“I learned so much and met many interesting people with really great ideas and presentations. I never attended a conference where the speakers really wanted to share new and interesting issues with their audience - and therefore (but not therefore only) - you and your team did a great job - congratulation again. I hope there will be some opportunity to meet again in the future.”
Head of Payment Division, Raiffeisenlandebank
“My congratulations on a well-organized and productive conference”
Process Manager Card, Dexia Bank
By attending this conference, you could have
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Joined a group of 60 senior decision makers discussing strategic issues of cards
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Explored 17+ real life case studies on how to position cards within the entire banking strategy
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Learnt how your competitors face day-to-day business challenges such as product cannibalization and workflow efficiencies
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Developed clear roadmaps for product managers implementing card innovations
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Learnt from the most important lessons drawn from building and implementing viable commercial card programmes
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Discussed brand new case studies on CSR, cobranding, synchronizing card and overall branding
Who attended
Departments:
MD,VP, Directors, Senior Mgrs, Heads of:
Cards, Marketing, Product Development, Payments, Operations, Retail Banking, Business Development, Segmentation, Partnership Program, Customer Lifecycle, Business & Financial Analysts, Architects & Consultants
Industries:
Banks, Non-bank financial institutions, Card Associations, Processors, SW and Card Based Solutions and Multi- Application Smart Card Providers, Direct marketing agencies