Aligning Cards and Business Strategy

8 – 9 November 2007, Berlin
A strategic conference for senior marketers, product developers, heads of cards, retail, corporate and SME banking.

About the Conference

This conference's aim was to provide a complex view on the place and function of cards in the overall business strategy. It evaluated new trends and innovations in the context of a holistic approach to customers. During two days, participants got a better understanding of the impact of cards on the bottom line.



Banks underline importance of cards in business strategy - Banking Automation Bulletin Issue 247, December 2007



Testimonials

“Very professional and well organized. Good contacts reflected in speaker line-up.”
Marketing Manager, RBR London

“Professional, delivering high quality conference. Good research for speakers and topics.”
VP Payments and cards, ABN AMRO

“Very professional & service committed”
Senior Manager, Payments Strategy(Cards), Nationwide Building Society

“I learned so much and met many interesting people with really great ideas and presentations. I never attended a conference where the speakers really wanted to share new and interesting issues with their audience - and therefore (but not therefore only) - you and your team did a great job - congratulation again. I hope there will be some opportunity to meet again in the future.”
Head of Payment Division, Raiffeisenlandebank

“My congratulations on a well-organized and productive conference”
Process Manager Card, Dexia Bank


By attending this conference, you could have

  1. Joined a group of 60 senior decision makers discussing strategic issues of cards
  2. Explored 17+ real life case studies on how to position cards within the entire banking strategy
  3. Learnt how your competitors face day-to-day business challenges such as product cannibalization and workflow efficiencies
  4. Developed clear roadmaps for product managers implementing card innovations
  5. Learnt from the most important lessons drawn from building and implementing viable commercial card programmes
  6. Discussed brand new case studies on CSR, cobranding, synchronizing card and overall branding

Who attended

Departments:

MD,VP, Directors, Senior Mgrs, Heads of:
Cards, Marketing, Product Development, Payments, Operations, Retail Banking, Business Development, Segmentation, Partnership Program, Customer Lifecycle, Business & Financial Analysts, Architects & Consultants

Industries:

Banks, Non-bank financial institutions, Card Associations, Processors, SW and Card Based Solutions and Multi- Application Smart Card Providers, Direct marketing agencies


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